The pricing of prints is based on a number of factors, including printing medium (e.g. archival Canvas), printing ink (archival ink), mounting frame, use of the protective spray, etc. along with Artist royalty.
Selling price of Art Prints for customers is calculated as below
Print Selling Price = Base Price + Artist Mark-up + Nakshi Mark-up
Artist will be getting royalty payment based on Mark up which is 50% of profit margin.
Artist Royalty = Artist Mark up (50 % of Profit Margin)